Post-rock is certainly sincere, often to the point of being embarrassingly earnest post-rock wears its heart on its sleeve, but then scribbles over the evidence and mumbles an excuse not to tell you what it’s really thinking. We can’t go back, even if we wanted to, and pretending otherwise would be insincere. Looking back, it seems more fitting now than it ever did then, heralding a shift in both mindset and technique as bands increasingly headed to the studio for inspiration as the digital age took hold.Īs its prefix makes clear, post-rock contains a sense of an ending, a feeling that rock as we know it is over. Slipping into use in 1994 after Simon Reynolds coined it in Mojo, the term was almost as universally reviled as “IDM”, polarizing bands, fans and critics alike, who saw it as disparaging. The first rule of post-rock is that you definitely don’t call it post-rock.
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